THE FOLLOWING IS A STANDARD MOVIEMERCIAL®
WHICH WAS DESIGNED TO SALE A Y2K FIX IT PROGRAM.
This example is only a standard TV sales tool and is not designed for the web.
A unique new marketing tool, combining the dramatic story of a movie with the information of a commercial.
PC SOLUTIONS 2000 Inc. A MOVIEMERCIAL
FADE IN:
The second hand on a clock on a wall ticks down, 2:00, 2:01... ... ....
The glow of computer terminals fills the screen. On one computer screen,
a digital readout follows the voice over.
A MAN'S VOICE (V.O.)
Prior to the year two thousand and on the eve of the new millennium,
two hundred and forty million computers, ninety-seven percent of the
nation's on-line capacity will become non-compliant. Throwing the world
into panic, chaos and confusion...
INT. ELEMENTARY SCHOOL - CHILDREN sit at their terminals playing educational games, doing schoolwork...
INT. HIGH SCHOOL
HIGH SCHOOL kids sit at their computers, doing schoolwork. A TEACHER
walks around the room.
INT. COLLEGE
COLLEGE SENIORS work on their final exams. Suddenly all their screens
begin to give out odd readings.
STUDENT
(banging the computer)
Hay, what gives? This does not make sense.
The Teacher looks at them with a puzzled look.
FLASH CUT:
INT. ELEMENTARY SCHOOL
The computer terminals fade out...The children are confused, angry,
upset. One little GIRL in a
RED DRESS with a YELLOW RIBBON begins to cry.
LITTLE GIRL
(Crying)
I want my mommy.
FLASH CUT:
INT. BANK
A BANK TELLER sits at her terminal, she is holding a picture of the
little girl dressed in red with a yellow ribbon,
then stares at the computer which is flickering chaotic numbers, then
the screen fades out to black.
She turns to the tellers as the sounds of customers yelling intensifies.
All the terminals in Bank go blank. TELLERS at the computers just stare
at the blank screens. Then they look at each other, worried.
BANK TELLER
Oh my God what are we going to ...
Suddenly a smash is heard out side. She turns as a man is getting out of a smoldering car.
EXT. LARGE BANK - DRIVE THROUGH
Angry motorists are honking...A line of CARS stretches around the corner.
Police cars and Ambulances are everywhere.
FIRST MOTORISTS
(YELLING TO ANOTHER)
No, my light was green, you’re nuts.
SECOND MOTORISTS
You're nuts, my light was green.
INT. BANK
The BANK TELLER picks up the phone and dials 911, but gets a busy signal.
CUT TO:
INT 911 OPERATIONS
911 OPERATOR is talking to a dozen people at once.
OPERATOR
We need the lines cleared, hello is this the phone
company, hello, hello.This is 911 operation we need top priority...
INT. PHONE COMPANY
The room is filled with dozens of operators and technicians running
to and for.
PHONE COMPANY OPERATOR
I am sorry, but the fire department and ER will have to
wait until we get 911 line running again.
FLASH CUT:
INT. HOSPITAL ER - NIGHT
The clock on the wall is ticking down: 2:45 ...
Hundreds of injured PATIENTS sit and wait. A PREGNANT MOTHER walks over to the check in desk, holding her stomach.
PREGNANT MOTHER
Please!!! I'm going to have a baby!
(screaming in pain)
Can't you do something...
A NURSE glances up from her computer as it goes blank...She looks over the Mother's shoulder, as six more injured PEOPLE are wheeled in on gurneys.
INT. OPERATING ROOM
A DOCTOR is performing open-heart surgery. The lights begin to go out
one by one...A NURSE looks across the PATIENT'S BODY at the Doctor. She
looks worried, then looks at the clock on the wall: 2:46 and counting...
DOCTOR
(calming the nurse)
Don't worry we have back up generators.
(he looks up at the clock, then to another doctor)
Damn, Mike you stitch him up. I have a flight to catch.
FLASH CUT:
INT. AIR TRAFFIC CONTROL TOWER - NIGHT
The clock on the wall now reads 2:47... An AIR TRAFFIC CONTROLLER sits at his computer terminal, plotting the flight routes of jets as they land and take off.
Outside, through the glass several large jets are landing as several others take off.
Suddenly, the computer screen flashes giving false signals. The WORDS MANUAL flashing on screen.
The Air Traffic Controller looks up through the glass of the tower and sees two super jumbo jets about to collide.
AIR TRAFFIC CONTROLLER
Oh my God!!! Flight 244 please drop altitude and turn to the left.
(looks the other direction)
Tango 155 veer left.. Oh God, Tango no, veer to the right.
Tango 155 to you copy. Veer right.
FLASH CUT:
INT. AIRPLANE COCKPIT
The PILOT turns the controls back to the right, suddenly a stewardess opens the cockpit door in a frantic. The passengers are seen in the background tossing and in a chaotic panic.
CUT TO:
A passenger, a BUSINESSMAN is grabbing his briefcase then looks out the window at the NY TRADE CENTER.
EXT. TRADE CENTER BUILDING
INT. WALL STREET -
Clock reads: 3:00. WALL STREET TRADERS in the throes of trading. Hundreds
of terminals read off the numbers.
Suddenly the screens on the computer terminals begin to fade one by
one...It's a domino effect, they go out
FASTER, FASTER, FASTER...THEN -One screen shows the stock plunging hundreds of points.
Another screen shows the markets going up.
STOCK MARKET TRADER
It's falling.... The stock market's gonna crash!
IBM has dropped 50 points.
STOCK TRADER 2
No, IBM is up 30 points.
(He smashes the terminal)
Ah, what's wrong with this thing?
All the terminals go to black, then the light go out.
FLASH CUT:
EXT./ INT. NUCLEAR POWER STATION
The clock on the wall reads 11:30. A MAN sits at his station in a nuclear
power plant. Suddenly all the terminals begin to fade...one by one, the
lights go out, warning buzzers begin to sound.
A light flashes: COMPUTER MALFUNCTION.
NUCLEAR TECH 1
Grids are over loading everywhere, power is off uptown
and overloading in the east. Switch to the north.
NUCLEAR TECH 2
We'll get a spike in the power, we need to pull the cores.
A RED WARNING SIGN STARTS TO FLASH
NUCLEAR TECH 2 (CONT'D)
Pull the cores, pull the cores.
Nuclear Tech 1 reaches for a phone, a RED PHONE.
FLASH CUT:
EXT. THE WHITE HOUSE
Pandemonium is breaking out at as the lights go out at the White House.
The Washington monument goes dark.
INT. WHITE HOUSE
The president on a phone. He looks up at the clock as it hits the stroke
of midnight.
PRESIDENT
Tell them we did not launch the missals, please do not counter strike.
A RED PHONE starts to ring. He picks it up and the frantic voice of the Nuclear technician is heard.
NUCLEAR TECH 1 (V.O.)
Mr. President, we have a melt down. I repeat, we have a core melt down.
THE VICE PRESIDENT walks in...
VICE PRESIDENT
Mr. President...we've got fifteen more minutes till midnight.
There is one Solution.
FLASH CUT:
INT. OFFICE -
As the clock's second hand ticks off 15 minutes till midnight. The
Back up light comes on. A SECRETARY coolly comes in to the office and opens
the Vice presidents briefcase, calmly hands two floppy disk to the President.
He slips the disk into a drive. They all look at the screen.
COMPUTER SCREEN: The computer screen flashes, then a logo of PC Solutions
appears on the monitor.
The lights in the office begin to go back on, one by one...The President smiles, just as the clock strikes midnight.
HEAD OF SALES (V.O.)
Y2K - The solution to the year 2000 computer problem is here.
WE SEE the whole story then reverse itself to the Little Elementary School Girl, sitting happily at her computer terminal, now working again. She smiles.
LITTLE GIRL
Thanks, PC Solutions 2000.
EXT. TIMES SQUARE - NIGHT
New years" eves party...happy REVELERS CHEER as FIREWORKS light up
the sky.
REVELLERS
Happy New Year.
INT. ROOM - BIG SCREEN TV SHOWING THE
Panning back we see a large screen TV. An audience is applauding at
the screen of FIREWORKS. The Head of Sales of PC SOLUTIONS walks around
the screen to a podium in front of the TV Screen.
He smiles at a SOPHISTICATED AUDIENCE.
Head of Sales stands at the podium.
HEAD OF SALES
What you've just seen is a dramatization of what we've all heard about,
and the reason we're all here. The Year Two Thousand and
the Y2K computer problem is a head of us all. If nothing is done,
the consequences could be catastrophic,
as most of you have heard on TV and in the press...
He points to a MAN raising his hand in the audience.
HEAD OF SALES (CONT'D)
Yes, please sir. Your question.
The Man rises.
BANKER/CEO(worried)
Yes, John Ellis, CEO, Chase Manhattan.
How much time prior to the year 2,000 do we have to fix this?
HEAD OF SALES(calm)
That varies, I understand that you’re
fiscal year for 1999 ends in 1998, a year early...
The audience members all look at each other as a loud MURMUR runs through the audience like wildfire.
Hands shoot up from around the room as people stand asking questions all at the same time...Doctors, Lawyers, Real Estate Agents, Executives from every walk of life and business, etc, etc, etc...
HEAD OF SALES(CALMING THEM DOWN)
Please, please, everyone sit down. We have a solution.
He holds up two disks.
HEAD OF SALES
(smiling confidently)
With these two disks, you can check your computers for Y2K compliance.
If your computer has a problem, after using the compliancy program,
you then can use the PC Solution programs to
correct and assist you in correcting the problem.
LAWYER
(sitting, frustrated)
If what you say is true, then how much is this going to cost us,
tens of thousands? And how do we get it?
HEAD OF SALES
No, not thousands, to test your computer, it's about twenty-five dollars.
A rush of excitement fills the audience.
HEAD OF SALES (CONT'D)
And if you need to correct the problem it's under two hundred dollars.
A total of $224.90. You just call in and order the code to open
the correcting disk, which is included in your first order.
And if you don't have any problems, if your system is Y2K compliment.
(a big smile)
You keep both disks for only twenty-five bucks, and can always
use it to check new programs you might get or even old ones stuff away.
LAWYER
(excited)
I, I ... I would like a set.. Ha, how long would it take to order the PC Solutions disks.
Others follow his excitement is a rush of hands and shouts of orders.
HEAD OF SALES
(raising his hand to clam them back down)
We have 800 numbers that will take your orders immediately
and you can have the PC Solution to the Y2K problem in a few days.
An 800-order number comes up on the screen behind the Head of Sales. A rush of hands in the audience reaches into pockets, brief cases and purses for C Phones and they start to dial.
END PRELIMINARY SCRIPT
From here, a question and answer session would be on a basic infomercial format and could run for as long as necessary to market the Y2K solution, to give sales information and 800-order line numbers.
FADE OUT:
THE END
Script and story idea copyrighted for sales and registered with WGA. MovieMercial is a registered trademark of
Eagle Entertainment Group. St.Petersburg, Florida. USA.